In the world of insurance and the benefits that can be offered, it can often feel like your in a sea full of sharks all chasing after the same meal. Everyone uses the same techniques, same or similar products, dress the same..... smell the same...... You get the picture.
So the real question is...... What sets you apart?
First of all we need to examine the techniques we are used to, beginning with selling yourself. We know that in a sales presentation, selling yourself is just as important as selling the product. But what gets us to the point to be in front of the client to accomplish this, especially in the worksite market. In this process you may try to promote your service and experience. But really, so is everyone else. You may look into all the sales techniques and systems that are out to train you how to get in front of clients. Many of these can help, but once again, your not the only one learning these "tricks". You may look into lead sources, and paying for the possibility to find people looking for you. Yes, agents, have used these systems and have had some success too. However, we find that a lot of leads have been sent to multiple sources, making it common for you not to be the only one soliciting those clients.
So once again....... What sets you apart??
This is where niche marketing comes in. It's not the aspect of beating the competition, it's really having little or no competition. It's using a product or a service that few others are doing. It's matching up yourself with an agency that has specific products and systems that truly set yourself apart.
THIS IS WHERE WE CAN HELP !! JUST GIVE US A CALL.